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Career in Electronic Media
Career in Electronic Media can be very fun and rewarding because every day you’re covering something new and often meeting new and exciting people.The majority of people who obtain a degree in electronic media go on to work in television. You often get to be at history-making events, a privilege that most people don't have through their job. This field involves relaying important information to the public through television, radio and the Internet. While a career working in mass communications is viewed as glamorous. You are constantly faced with deadline pressure, occasional technical problems and long work hours, sometimes at night and on weekends and holidays.
You may also have to chase difficult interviews. On the upside, your role in this field is an important one. You are tasked daily with keeping the community informed and holding those in power accountable. The competition is fierce; breaking into a career in electronic media isn't easy.
News Director
A news director runs a television newsroom. Typically, most were executive producers or assistant news directors before stepping into this role. News directors have the ability to hire, fire and promote employees within the newsroom. They negotiate the contracts of on-air talent as well as their clothing and makeup allowance. A news director also has the final say as far as what stories are covered in a newscast, how they’re covered and where they are placed in a show.
Assignment Manager
An assignment manager is in charge of scheduling. Each week assignment managers assign the work schedule for everyone in the newsroom. They also handle vacation requests. When they arrive at work in the morning, they begin making plans for the day's news coverage. They make beat calls and check with city sources, police and viewer tips to determine stories to follow. An assignment manager assigns crews to news stories and determines which photographer and reporter will work together in the field. He or she also decides which crew will be live in the field and where. Assignment managers also are largely responsible for answering any phone calls that come into the newsroom.
Newscast Producer
A newscast producer is in charge of getting a show on the air. Producers typically only produce a half-hour show. Sometimes a morning show producer will be required to produce two hours. Along with writing stories for the newscast, producers also decide where the stories will be placed within the show; however, a news director can override story placement decisions. How important and how big the story is determines its placement; if it is the biggest story of the day it will likely lead the newscast. As it gets closer to the air time, the producer heads back to the control room. There, he or she makes sure the show ends on time, gives time cues to meteorologists and reporters in the field, and makes sure the show runs smoothly. A common problem producers may face is that sometimes a story may not make it on time or the video isn’t there to go along with the story and you may have to float it -- which means to place the story further down in the show.
News producers lead stressful but high-energy lives. They play the roles of ship captain, team quarterback, airplane pilot. They are jacks of all trades.
The news producer is the mediator, the copy editor, the negotiator, and the overall decision-maker for his or her station. Therefore, as a producer, you must possess grace under pressure at all times. And throughout the day, you have to maintain an attitude of respect for all (this includes interns), and realize that news is a team effort.
Your first question to yourself should be, what is the news of the day? And more importantly, why should I care? Once this has been assessed, she says, you are prepared to start your day. But, there are a few things every news producer should know. You need to know your demographics (who your viewers are and what ages they are). You need to know your assignment desk, and you need to know exactly what it is you're trying to do once you walk in to work, which is to build your rundown.
Building your rundown is somewhat difficult in the beginning, but keeping in mind the basics will help. You want to balance out your blocks, and try to have an equal amount of positive and negative news.
The same applies for graphics, bugs, and headlines and teasers. Be creative! This is your goal as a producer. Your viewers will quickly lose track of a story that lacks creativity.
And finally, play to your anchors' strengths. Doing this also will be vital in keeping viewer attention.
The news producer is the mediator, the copy editor, the negotiator, and the overall decision-maker for his or her station. Therefore, as a producer, you must possess grace under pressure at all times. And throughout the day, you have to maintain an attitude of respect for all (this includes interns), and realize that news is a team effort.
Your first question to yourself should be, what is the news of the day? And more importantly, why should I care? Once this has been assessed, she says, you are prepared to start your day. But, there are a few things every news producer should know. You need to know your demographics (who your viewers are and what ages they are). You need to know your assignment desk, and you need to know exactly what it is you're trying to do once you walk in to work, which is to build your rundown.
Building your rundown is somewhat difficult in the beginning, but keeping in mind the basics will help. You want to balance out your blocks, and try to have an equal amount of positive and negative news.
The same applies for graphics, bugs, and headlines and teasers. Be creative! This is your goal as a producer. Your viewers will quickly lose track of a story that lacks creativity.
And finally, play to your anchors' strengths. Doing this also will be vital in keeping viewer attention.
Anchor
Main anchors are the faces of a television station. In today’s world, anchors are more than just talking heads who only read a prompter. To be a good anchor, you must first be a good reporter. The majority of anchors were previously general assignment reporters.
Many of them work on special reports for their station. They help proof scripts, make beat calls and assist the producer with writing stories. Some anchors may also be required to post stories online as well as record news updates for radio.
Reporter
As a reporter you meet and talk to new people every day. This is certainly not a desk job. Most of your time is spent out in the field. Reporters cover crime, politics, business and education, as well as the occasional feature piece. Because news is so unpredictable, most reporters do not work a regular eight-hour shift. Reporters have to be able to handle breaking news, ad lib live on air when necessary, meet deadline and not be afraid to ask tough questions.
As a reporter you meet and talk to new people every day. This is certainly not a desk job. Most of your time is spent out in the field. Reporters cover crime, politics, business and education, as well as the occasional feature piece. Because news is so unpredictable, most reporters do not work a regular eight-hour shift. Reporters have to be able to handle breaking news, ad lib live on air when necessary, meet deadline and not be afraid to ask tough questions.
To cut costs, many TV stations also require reporters to also edit and shoot their own video. Most reporters post their stories onto the station’s website, as well as the video.
Photographer
A photographer shoots video for a station to be used in a newscast.
They often work closely with a reporter and shoot the reporter’s interviews and any additional video for the story. A photographer is typically trained to operate the station’s live truck, enabling him to go live from the scene of the story. This is especially helpful during a breaking news situation. A photographer is expected to know how to edit video using on an editing computer.
Web Producer
A web producer is in charge of adding content to a television or radio station's website. They often are also responsible for placing banners on the website in an effort to generate revenue. Along with generating news stories, event notices and updating obituaries, a web producer also usually adds video stories on the website. Web producers also add keywords for stories on the website; these keywords help readers easily find the story in an online search. Web producers must also become experts in social media -- especially with Facebook and Twitter. Television and radio stations use social media to provide their followers with news or radio updates. This is especially useful for the stations since social media provide a free way to advertise what they are working on for the day. A web producer may often be required to blog for the station's website and may call on fellow reporters and anchors to do the same.
A web producer is in charge of adding content to a television or radio station's website. They often are also responsible for placing banners on the website in an effort to generate revenue. Along with generating news stories, event notices and updating obituaries, a web producer also usually adds video stories on the website. Web producers also add keywords for stories on the website; these keywords help readers easily find the story in an online search. Web producers must also become experts in social media -- especially with Facebook and Twitter. Television and radio stations use social media to provide their followers with news or radio updates. This is especially useful for the stations since social media provide a free way to advertise what they are working on for the day. A web producer may often be required to blog for the station's website and may call on fellow reporters and anchors to do the same.
